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All Cognitive Biases

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Appeal to novelty

The appeal to novelty is a cognitive bias where people tend to prefer newer ideas, technologies, or products over older ones, regardless of their actual utility or value. It operates under the assumption that because something is new, it is inherently better or more desirable than the old. This bias is often involved in marketing and innovation-driven fields, where the promise of something being the 'latest and greatest' can heavily influence consumer behavior and decision making.

Survivorship bias

Survivorship bias is a cognitive bias that occurs when an analysis only considers the 'survivors' or successful entities of a group while overlooking the failures, thereby skewing the results and leading to erroneous conclusions. This bias stems from the human tendency to draw inferences based on incomplete data, largely due to the absence of information about non-survivors.

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