Loading...
Pro-innovation bias is a cognitive bias that occurs when an individual or group overvalues the benefits of a new product or innovation while underestimating its limitations and challenges. It leads people to favor new ideas and technologies, often without thoroughly examining their impact or potential drawbacks.
This bias unfolds through an optimistically skewed perception of newness, where the appeal of innovation blinds individuals to its less obvious flaws or risks. Decision-makers may focus on the perceived advantages and overlook detailed analyses or historically similar cases where new innovations had unanticipated negative consequences.
The consequences of pro-innovation bias include misallocation of resources, overlooking sustainable practices, and the unanticipated social or environmental impact of new technologies. Businesses may face financial loss, while society may experience negative ethical and cultural shifts.
To counteract pro-innovation bias, it's essential to implement a balanced approach in decision-making. Encouraging diverse perspectives, conducting thorough research, long-term studies, and engaging in robust risk assessments can help mitigate overly optimistic evaluations. Regularly revisiting and reassessing the innovation can also provide a more grounded perspective.
Critiques of pro-innovation bias highlight how it promotes uneven progress, where technological advancement is favored over holistic development. Critics argue that it blinds societies to alternative, possibly more effective, means of addressing the same issues.
Diffusion of Innovations
Rogers, E. M. (2003)
Free Press
New product development: strategies for consumer conversion
McDonagh, D., & Bruseberg, A. (2000)
The New Science of Innovation Management
Berkowitz, L. (2014)